McDonald's Japan announced that it will add new chicken products made with thigh meat to its regular menu from the 21st. The new lineup will consist of 4 items: 3 burgers and 1 side.
McDonald's Japan will launch a new product made with a whole piece of chicken thigh on the 21st and add it to the regular menu. It features a crunchy coating and juicy meat, with 3 burger varieties and 1 side item.
The company spent 5 years on development, selecting the optimal cuts and testing combinations of sauces, and produced more than 100 prototypes.
The 3 burgers are the Crunchy Juicy Mc, Spicy Crunchy Juicy Mc and Teriyaki Chicken Juicy Mc, priced in the ¥460-470 range.
The Crunchy Juicy Thigh Chicken side will be sold in the ¥270 range and is characterized by its crunchy coating and the flavor of its spices.
The marketing division aims to develop the new products into a core offering on the scale of the Big Mac and invigorate the market.