To mark the 40th anniversary of Megmilk Snow Brand's Makiba no Asa Yogurt, limited-edition packaging featuring Sanrio characters will be launched sequentially from November. The products covered are the 70g × 3 and 100g sizes, each with a different design.
To mark the 40th anniversary of the launch of its long-popular Makiba no Asa Yogurt, Megmilk Snow Brand will offer collaboration products featuring popular Sanrio characters for a limited time. The products covered are Made with Fresh Milk 70g × 3 and Made with Fresh Milk 100g. Each product will feature limited-edition Sanrio character designs.
The 70g × 3 product has been well received for its paper-cutting activity, Tsukutte Asobo, which uses an activity sheet. For this collaboration, 15 different Hello Kitty activity-sheet designs will be available. The 100g product will feature designs including Hello Kitty, Cinnamoroll, Pochacco and My Melody.
The 70g × 3 product will be offered for a limited time from November, and the 100g product from mid-November. In addition, the Special Thanks Campaign, offering original merchandise created in collaboration with Hello Kitty as prizes, will run from 1 October.