To mark the 40th anniversary of the launch of Makiba no Asa yogurt, Snow Brand Megmilk will run the Hello Kitty collaboration "Special Thanks Campaign." From 1 October to 25 December, customers who enter with a receipt for an eligible product will be entered into a draw to win original merchandise, including plush toy sets, with prizes for a total of 1000 winners.
To mark the 40th anniversary of the launch of Makiba no Asa yogurt, Snow Brand Megmilk announced a collaboration with Sanrio's popular character Hello Kitty. The campaign is called the "Makiba no Asa Yogurt Special Thanks Campaign" and will promote sales during the campaign period.
To enter, applicants must use a receipt for an eligible product and submit it through the designated entry form or entry point.
A total of 1000 winners will be selected in a draw to receive original merchandise, including a plush toy set featuring a cow and Hello Kitty. The campaign will run from 1 October 2026 to 25 December 2026.