Apple’s new CEO John Ternus (ジョン・ターナス) is expected to unveil new products in Cupertino, with a foldable iPhone and a revamped Siri set to be the focus of the AI race. The price could exceed $2,500, while comparisons with rival products are drawing attention.
Apple’s new CEO John Ternus (ジョン・ターナス) is scheduled to unveil the company’s latest products, with a new foldable iPhone expected to be among those showcased. The market expects the price to exceed $2,500, and some believe the device could take the lead in the foldable smartphone market.
While there are concerns that the device’s camera and processor may struggle to keep pace with competitors, Apple is reportedly set under Ternus (ターナス) to pursue a major Siri upgrade as a pillar of its long-term AI strategy. If improvements to Siri arrive by the end of the year, they could give Apple an edge over competitors such as Gemini, reports say.
Ternus (ターナス)’s position has changed from a role supporting the practical execution of hardware development to that of CEO, and some believe he is likely to focus on building the foundation for expanding AI functions on smartphones. There are also concerns about regulatory hurdles in China and elsewhere, as well as the risk of delays in launching the new product, prompting calls for caution over the timing of its rollout.
While approval for use and the impact of regulations in Europe and China are cited as long-term challenges, some believe that integrating the foldable device with Siri could become a key part of Apple’s growth strategy.