New CEO John Ternus (ジョン・ターナス) took office and teased a major product announcement next week. Interest is growing in information about new products, including the possibility of a foldable iPhone being unveiled.
John Ternus (ジョン・ターナス) took office as Apple’s new CEO. In a message sent to employees on his first day, John Ternus (ジョン・ターナス) mentioned a major product announcement next week and said he expected products that even we ourselves have not yet imagined.
The announcement next week is thought to refer to the Surprise and Shine event starting at 2:00 a.m. Japan time on 10 September. In addition to new iPhone and Apple Watch models, there is speculation that a foldable model may be unveiled.
John Ternus (ジョン・ターナス) also spoke of expectations for “products that even we ourselves have not yet imagined,” potentially hinting at products with highly innovative new designs or products in new categories.
John Ternus (ジョン・ターナス) comes from a hardware background. His comments suggest that, rather than changing course after taking office, he intends to promote the development of innovative products while building on Apple’s existing financial foundation. At the same time, attention is also focused on the creation of new products based on AI.