Megmilk Snow Brand is collaborating with Sanrio to launch limited-edition packaging for Makiba no Asa Yogurt from November. The designs feature characters including Hello Kitty and mark the product's 40th anniversary.
Megmilk Snow Brand will offer limited-edition collaboration packaging for Makiba no Asa Yogurt Made with Fresh Milk 70g × 3 and the 100g product. Hello Kitty will appear on the 70g × 3 packaging, which also includes a design featuring a paper-cutting activity sheet.
In addition to Hello Kitty, the 100g packaging will feature Cinnamoroll, Pochacco and My Melody. The products will be rolled out sequentially from November 2026.
The price of the 100g product is expected to be around ¥110 before tax. The 70g × 3 flavor combinations will exclude strawberry and muscat. The Makiba no Asa Yogurt Special Thanks Campaign will also be held during the same period.