Riken Vitamin has launched a new campaign for its non-oil dressings. Participants are invited to post #我が家の隠し愛 on X, with the campaign running through 8 November and 100 winners receiving ¥5,000 worth of Eraberu Pay by lottery.
On 8 October, Riken Vitamin launched the “#我が家の隠し愛 X Posting Campaign.” The campaign covers the Riken Non-Oil and Riken Non-Oil Selecty series and invites users to submit stories related to family dining tables on social media. The campaign runs through 8 November.
To enter, participants must follow Riken Vitamin's official X account and post on X a photo showing a dish made with an eligible product and the product bottle, together with the hashtag “#我が家の隠し愛.” A total of 100 winners will be selected by lottery to receive ¥5,000 worth of “Eraberu Pay.”