RIKEN VITAMIN CO.,LTD. has launched a posting campaign on X. Participants who post photos of eligible products during the campaign period will be entered into a drawing to win ¥5,000 worth of Eraberu Pay, with 100 winners selected.
RIKEN VITAMIN CO.,LTD. announced that it would hold the “#我が家の隠し愛 X Posting Campaign” on X through 8 November. Posts meeting the entry requirements during the campaign period will be eligible, and prizes will be awarded by lottery.
Eligible products are the Riken Non-Oil series and the Riken Non-Oil Selecty series. Entrants must post a photo of a dish made with one of the products.
Entries must be posted to X with the hashtag “#我が家の隠し愛.” A total of 100 winners will receive ¥5,000 worth of “Eraberu Pay” by lottery. Details will be provided on RIKEN VITAMIN CO.,LTD.’s official X account.
The company describes the affection put into everyday meals as “hidden love,” in contrast to a hidden flavor, and is encouraging posts during the campaign period.