Sony has announced that it will officially unveil a new Xperia, with a premiere scheduled for 11:00 a.m. on 25 August on its official YouTube channel. The model name has not been disclosed, but multiple media outlets view the mid-range Xperia 10 VIII as the leading candidate.
Sony’s official Xperia Japan account posted on 20 August asking users to respond with a “✨,” receiving 2,231 likes and 802 reposts in just 24 hours. The post indicated when the announcement would be made while withholding the model name and encouraging participation.
The official announcement is scheduled for 11:00 a.m. Japan time on 25 August and is set to premiere on the official YouTube channel. Multiple technology media outlets have also reported this, citing it as supporting evidence, and the announcement format has been confirmed by official information.
The model name has not been confirmed, and multiple media outlets regard the Xperia 10 VIII, a mid-range model, as the leading candidate. The stated basis is that the end of restocking for the previous Xperia 10 VII coincides with the expected timing of its successor, while the processor configuration and price range remain speculation ahead of the official announcement.
Other possibilities, including the return of the Xperia 5 and a new Xperia Tablet model, have also been discussed. However, reliable primary information remains limited, and the prevailing view is that formal confirmation should await the announcement on 25 August.