Sony Group has announced that information on a new Xperia product will be released via its official channels at 11:00 a.m. on 25 August 2026. The new mid-range Xperia 10 VIII is considered the most likely product to be unveiled, with teaser images suggesting a shift to a more angular design.
Sony Group announced via its official X account that it will unveil a new Xperia product at 11:00 a.m. on 25 August 2026. The announcement is scheduled to be made through a dedicated website and official channels. The latest new Xperia model is expected to be the subject of the announcement, with information scheduled to be released on the same day.
The mid-range Xperia 10 VIII is currently considered the leading candidate for the new model. Benchmark information believed to concern the device was reported in the past, raising the possibility that test data measured on a prototype device had leaked.
The teaser images released show a straight, sharply angled frame, suggesting that the design may be revamped from the current look to a more angular one. Attention is focused on whether this signals the adoption of a new, flat design with more pronounced edges.
At the official announcement at 11:00 a.m. on 25 August, attention is expected to focus not only on improvements to the specifications and camera functions but also on design changes, with the announcement details scheduled to be reported promptly on the website.