A survey of 406 men and women in their 40s to 70s nationwide found that annual clothing spending by employed people in their 60s exceeded that of people not working, as well as that of employed people in their 40s and 50s. Awareness of the requirement to secure employment through age 65 and the intention to extend working lives were also high.
According to the Survey on Fashion Spending by Working Adults conducted by Onward Holdings, annual fashion spending by people in their 60s who continue working tended to exceed not only that of people not working, but also that of employed people in their 40s and 50s, who are part of the working-age population. The findings suggest that employed people in their 60s could become an important consumer segment supporting the fashion market. The survey covered 406 men and women in their 40s to 70s nationwide and was conducted on 28 August 2026.
TOPICS ① found that approximately 70% of employed respondents viewed the requirement to secure employment through age 65 favorably, while awareness reached 83.3%. The survey also found that approximately half of respondents changed their intention toward working longer after learning about the system.
TOPICS ② showed that clothing spending by employed people in their 60s was approximately 2.4 times that of people not working. The largest gap was between annual spending of approximately ¥32,000 by employed people in their 60s and approximately ¥13,000 by those not working. In addition, spending by employed people in their 60s exceeded that of employed people in their 40s and 50s. These results led to the conclusion that employed seniors will continue to have a significant presence in the fashion market.