Nissan Motor has announced plans to introduce three-shift operations at its US assembly plants and nearly double domestic production by utilizing existing facilities. The company will establish the new operating structure alongside the launch of the 2027 model Rogue, without building a new plant.
Nissan has outlined plans to nearly double production capacity from its current level by expanding production lines at its existing US plants to three-shift operations. The company aims to limit new capital investment by establishing additional production capacity timed to the launch of the 2027 model Rogue crossover.
Nissan said current US production is operating at full capacity on a two-shift system, and that adding a third shift is expected to increase annual production from approximately 487,000 vehicles to approximately 1 million. The launch of the Rogue hybrid will also be central to this strategy.
Nissan has no plans for a new plant and aims to expand US production primarily by improving utilization of its existing facilities. It plans to increase production, accompanied by additional hiring, while maintaining its current operations at the Smyrna plant in Tennessee and the Canton plant in Mississippi. Financially, the company has seen a recovery in profits in the most recent quarter, although the impact of tariffs and fluctuations in market conditions could affect profitability going forward.
Nissan's Rogue e-POWER hybrid will be launched in the US market for the first time and will use a hybrid system that employs a gasoline engine to generate electricity. Amid the impact of tariffs, it is expected to be positioned as a more practical solution than conventional hybrids and EVs.
The expansion of production for the US market is attracting attention as an example of Nissan making effective use of its own plants amid the tariff environment. The success of its turnaround is expected to depend on its execution and sales trends over the coming quarters.