GENDA and Sanrio have entered into a business partnership, accelerating efforts to deliver Sanrio's limited-edition prizes around the world. GENDA's network will expand to more than 14,000 locations in Japan and overseas.
GENDA and Sanrio have entered into a business partnership agreement. GENDA has indicated plans to use its own entertainment platform to deliver Sanrio's popular characters to fans around the world.
The partnership will enable prizes to be offered to a broader fan base than before by leveraging GENDA's network of more than 14,000 locations. The network includes approximately 1,100 amusement facilities in Japan and overseas, including Karaoke BanBan and Studio Carat.
In addition, GENDA operates approximately 13,000 mini-location sites, primarily game-machine installation spaces in fewer than 15 stores. Through the partnership, the companies aim to bring globally popular characters to more regions and audiences.