GENDA, which operates entertainment facilities, announced a business alliance with Sanrio. The companies outlined a cooperative relationship that includes expanding the global rollout of exclusive prizes and promoting media mix initiatives.
GENDA, which operates an amusement business, announced a business alliance with Sanrio at 10:00 a.m. on 24 August 2026. The two companies disclosed the framework for their future cooperation.
The alliance aims to expand the global rollout of exclusive prizes and promote media mix initiatives. Specific regions for the rollout and product names were not disclosed in the announcement.