Kadoya Sesame Mills is promoting ISOLETTA sesame oil for Western cuisine through an experiential food truck event. Following its launch this autumn, it held the food truck event at Solamachi Square at Tokyo Skytree Town, where all 3 main menu items sold out. It also plans to hold events in Osaka and Aichi in November.
Kadoya Sesame Mills announced an experiential food truck event to showcase the appeal of ISOLETTA sesame oil for Western cuisine, newly launched this autumn and winter, through hands-on cooking experiences. Following the product launch on 1 September, the event is being held to communicate the product’s characteristics and appeal directly to visitors. The event took place at Solamachi Square at Tokyo Skytree Town, with the aim of allowing visitors to experience the product’s qualities through food.
The food truck event for the product was held on 23–24 October, with all 3 main menu items selling out, demonstrating strong visitor interest. The event highlighted the product’s compatibility with Western cuisine and conveyed its appeal through hands-on experiences.