象印マホービン’s pressure IH rice cooker NW-BB10 was selected as a Best Buy in the October 2026 issue of Kaden Hihyo. The article also highlights the product’s strengths and provides information on the release of its successor model, NW-BC10.
象印マホービン’s pressure IH rice cooker NW-BB10 received the “Best Buy among ¥50,000-class rice cookers” award in Kaden Hihyo’s October 2026 issue, published by Shinyusha. The article highly rated the aroma of the cooked rice and the lingering umami on the palate.
In the latest testing, NW-BB10 ranked first among the company’s 5 products, and its ease of use was also highly rated. The published comments praised its balance of aroma, umami and texture.
NW-BB10 is equipped with the company’s proprietary high-heat unit. By continuing to cook at high heat while limiting overheating, it draws out the rice’s sweetness and produces rice that is fluffy through to the center.
The successor model NW-BC10 is scheduled for release on 1 September 2026 and incorporates improvements to make the inner lid easier to clean. Key information on NW-BC10 is available on the official website.