ESR announced approximately 30 accessories compatible with Apple devices, including products designed with foldable smartphones in mind. The company showcased new products such as CryoBoost and a retractable charger, and also introduced its design approach for the Japanese market.
At the “Designed For What’s Next” event, ESR unveiled a range of new products spanning 6–8 categories, including products for iPhones, AirPods and iPads. The lineup included cases and screen protectors for the foldable smartphone “iPhone Duo,” new products in the CryoBoost series and a retractable charger.
At the start of the presentation, Elsie Chu discussed ESR’s approach and its growth in Japan, emphasizing the company’s focus on developing products that combine practicality and design while reducing complexity. Japan sales in the first half of 2026 were reported to be approximately ¥2.2 billion, representing nearly double the previous year’s figure.
Products showcased included a case with a Flex stand that rotates 180 degrees for use with foldable smartphones, the CryoBoost series with active cooling, a retractable charger that stores its cable, and slim, lightweight iPad cases designed for the Japanese market.
In the second half of the event, iPhone-focused comedian Kajigaya Takuya (かじがや卓哉) appeared on stage and tried ESR’s new products. Using the actual products, he assessed the design and usability of the Atelier magnetic case, CryoBoost’s charging and cooling functions, the portability of the Xtend series and the opening and closing of the AirPods case.