[Book Publication] New book by International Business Connectivity Organization Director Ueda Naoyuki (上田 直之), The China Marketing Handbook, now available! A practical guide to turning “won’t sell” into “will sell” in China

The International Business Connectivity Organization, a general incorporated association that supports Japanese companies expanding overseas, announced the publication of The China Marketing Handbook, a new book by its director, Ueda Naoyuki (上田 直之), who is also president and representative director of 株式会社キレイコム. The book systematizes practical winning strategies for the Chinese market through the use of trade shows, major digital platforms and local distribution channels.

The book’s distinguishing feature is its presentation of know-how built on practical experience in the field rather than theory, together with specific measures to avoid the pitfalls encountered locally. It also explains a customer acquisition and sales model that connects trade shows with online initiatives in a continuous “line,” and covers a broad range of topics, including business negotiation techniques, the practical operation of live commerce and risk management with local partners.

The book’s details are as follows: title, The China Marketing Handbook; author, Ueda Naoyuki (上田 直之); publication date, 15 June 2026; list price, ¥1,925 (including tax); publisher, Goma Books; ISBN-10, 4814927851; and ISBN-13, 978-4814927852.

The author profile describes Ueda Naoyuki (上田 直之) as a practitioner who has supported Japanese companies’ overseas expansion, particularly in overseas e-commerce and cross-border business, and states that the book is packed with practical knowledge based on his experience in the Chinese market.

The book aims to serve as a compass for companies and business professionals considering expansion into China, offering guidance on optimizing sales approaches to suit the local context.