ITmedia’s Mobile Eye examines the fact that iPhone 18 was not announced at the same time as the reported arrival of iPhone Duo, framing it as a shift in Apple’s lineup strategy. Future developments will also be closely watched.
ITmedia’s Mobile Eye reports that iPhone 18 was not announced at the same time as the market launch of iPhone Duo, and examines how a strategy of rolling out multiple models simultaneously may evolve.
The article suggests that the current lineup may be redefining the positioning of future new models, rather than focusing solely on differentiation between existing models. How Apple’s product range will be organised is a key focus.
It also discusses the view that a comprehensive review of the product range is under way, including a strategy to broaden its reach around iPhone Duo, the relationship between the Pro and non-Pro models, and the policy for integrating accessories.
In conclusion, the future composition of the iPhone lineup is said to be likely to undergo a reorganisation based not only on the announcement of individual models, but also on the relationships between multiple models and changing market needs.