IQOS unveiled the new IQOS ILUMA i Series to mark the 10th anniversary of its launch in Japan. The event was held at Happo-en, where new features including a touchscreen were presented.
IQOS marked the 10th anniversary of its launch in Japan by unveiling the new IQOS ILUMA i Series. The launch event was held at Happo-en and attended by people involved with the product and guests.
The IQOS ILUMA i Series features a touchscreen as a new function, and photographs and explanations were presented of a demonstration showing information such as the heating status and remaining usage time.
Calligraphy artist Maaya Wakasugi and Jacek Olczak, CEO of Philip Morris International, appeared at the event, where they were reported to have added brushwork to the logo. Japanese taiko drums and live music were also incorporated into the production, making it a lavish launch event.