The new IQOS ILUMA Bright Model design was announced as a limited-edition model to be launched first in Japan. It features a Bitter Lemon × Silver color scheme, with Bright Models for PRIME and ONE also scheduled to launch at the same time.
The Philip Morris Japan new product presentation was held, where the limited-edition IQOS ILUMA Bright Model, to be launched first in Japan, was announced.
The lineup includes the IQOS ILUMA PRIME Bright Model, IQOS ILUMA Bright Model and IQOS ILUMA ONE Bright Model, all featuring a bright, dynamic color design.
The packaging uses a design expressing the concept, “Bring the positive power of color to you.”
The announcement was made on 20 September 2023 and reported by Tokyo Walker national edition.