MEGMILK SNOW BRAND Co.,Ltd. has revamped the concept of its pea-based plant-based yogurt, placing the value of the raw material at the forefront to expand and establish awareness. The brand is being relaunched with a new look targeting plant-based food users, while promoting a sense of health as a consumer benefit to differentiate the product.
MEGMILK SNOW BRAND Co.,Ltd. has announced a new concept for its plant-based yogurt, highlighting the value of peas as a raw material. By emphasizing the multifaceted value of peas, the company aims to offer a sense of health as a benefit and differentiate its products from other plant-based yogurts.
The company has stated that it will relaunch the brand with a new look targeting plant-based food users, with the aim of expanding and establishing awareness around the value of the raw material. The company’s approach suggests that it intends to secure a position in the market by strengthening the plant-based yogurt brand.
The Plant Label brand has reportedly been expanding across yogurt, dairy foods and beverages since its launch in March 2024.