Yakult Honsha's plant-based food product "豆乳の力" has continued to perform well across both retail and home-delivery channels. From October, the company plans to refresh the packaging design for its large-size and single-serving products and make the health-claim labeling easier to understand.
Yakult Honsha's plant-based food product "豆乳の力" continues to perform well across both retail and home-delivery channels. Alongside its introduction on a feature page covering desserts and yogurt products, the product's design is described as being focused on pursuing deliciousness while increasing awareness in the domestic market.
The single-serving product has been recognized as a Food for Specified Health Uses (FOSHU) product that helps lower serum cholesterol, attracting support by combining a perception of health benefits with synergistic effects. This has strengthened its market position in meeting consumers' growing health-conscious needs.
From October, the company plans to refresh the packaging design for both the large-size and single-serving products and display the health claim more prominently. The packaging redesign is being undertaken as a sales-promotion measure to improve the product's appeal.
The article states that the company aims to further accelerate the market rollout of "豆乳の力" through the packaging redesign and stronger health-focused messaging.