It was reported that Saizeriya had revised its prices and raised them, with the praise being directed at price increases highlighted as the background. The article also presents expert views on how companies should respond when communicating price increases.
It has been reported that Saizeriya revised its prices and announced a price increase. The article discusses the view that the price increase is receiving public support.
Nishiyama Mamoru (西山守), an associate professor at J. F. Oberlin University, points out that companies need to be able to read the prevailing social mood when communicating price increases.