Chinese automakers are stepping up their push into the European market, with CERES INC.'s AITO brand and Li Auto aiming to enter Europe in 2027. They are also reported to be seeking to catch up with BYD, which has taken the lead with low prices.
Chinese automakers are stepping up their push into the European market. Seres Group, which operates the AITO brand, and Li Auto have announced plans to enter Europe in 2027.
More companies are focusing on overseas markets against a backdrop of stagnation in China, raising the prospect that they will also pursue BYD in the EU market after its head start with low prices.
The outlook presented is that “AITO will begin sales in Europe in autumn 2027 and then expand into global markets in stages.” Its European strategy has been emphasized alongside reports on the opening of the Paris Motor Show.