A major Chinese automaker ranked 12th worldwide by sales has launched a two-pronged strategy targeting Toyota’s stronghold. It is expected to use hybrid vehicles as a foothold for entering the Japanese market, while pursuing Japan-China cooperation with Autobacs on EVs.
A major Chinese automaker ranked around 11th or 12th worldwide by sales has indicated its intention to strengthen its offensive in the Japanese market. Centered on hybrid vehicles, it is expected to seek a share of the Japanese market, where Toyota Motor has a strong position. Details of the specific models and sales strategy are discussed in the article.
In the EV sector, the company’s policy of pursuing Japan-China cooperation through a partnership with a major domestic retailer is highlighted. Cooperation with Autobacs could lead to the expansion of charging infrastructure and after-sales service.