At Tokyo Game Show 2026, 玄人志向 officially announced Crowxis, a new brand carrying on its 25-year history. The company unveiled its post-rebrand product lineup, collaborations with global partners and experiential initiatives.
At the Crowxis booth at Tokyo Game Show 2026, held at Makuhari Messe, CFD販売 announced and presented its new brand. 玄人志向 will rebrand as Crowxis on 1 September 2026, positioning the change as both a continuation and an evolution of the brand.
The company cited the impression that “玄人志向” was aimed at advanced users, the difficulty of communicating information and the name’s lack of accessibility as reasons for the rebrand. It said the goal was to update how the brand communicates its principles of rationality, reliability and practicality without abandoning them. Crowxis is a coined name combining Crow, which guides wisdom, and Axis, meaning an axis, while carrying on the brand’s black-centered visual identity.
The new Crowxis will introduce new products while expanding its video card lineup through an authorized distributor agreement with COLORFUL and collaborations with PowerColor and TUL for Radeon products. All power supplies will obtain Cybenetics certification, and the company also introduced plans to expand into areas including memory modules, ergonomic chairs and external storage enclosures.
The winning entry in the PC case design contest “PC Frame Art Competition 2026” was also unveiled. Plans were presented for collaboration PCs with TSUKUMO and the introduction of LINE support as part of the Crowxis shop initiative. In the future, the company plans to develop a diagnostic tool with an automatic recommendation function and create an environment that makes it easier for users to choose a model suited to their needs.