The DIY PC brand 玄人志向 is being rebranded under the name Crowxis. The name will be unveiled for the first time at TGS2026, with the brand built around a concept linking the Yatagarasu with an axis.
It has been announced that the DIY PC brand 玄人志向 will be rebranded as the new brand Crowxis. The change was announced by distributor シー・エフ・デー販売, and the new brand is scheduled to be unveiled for the first time at TGS2026. The move signals an intention to redefine the brand’s appeal for modern users.
Crowxis’s brand concept is “A clear axis for choosing a PC.” Its logo combines a silhouette of the Yatagarasu, a three-legged crow in Japanese mythology, with the initial C. The Yatagarasu is regarded as a symbol of guidance, and Crowxis aims to become a basis for users’ choices by proposing products that offer value.
Information on the new brand will be released during Tokyo Game Show 2026. An overview of the exhibition booth, information on new products, and the brand’s history and future outlook are scheduled to be presented with guest speakers.