FUSION's representative director has changed from Maeda Ryosuke (前田 遼介) to Kusunoki Yuma (楠 勇真). The new appointee will refresh the management structure under the Novasell Group, effective 1 August 2026.
株式会社FUSION, a digital agency, disclosed that its representative director changed effective 1 August 2026 from former representative director Maeda Ryosuke (前田 遼介) to newly appointed representative director Kusunoki Yuma (楠 勇真). FUSION is a wholly owned subsidiary of ノバセル株式会社 and will refresh its management structure to support future growth, against a backdrop of combining the Novasell Group's AI and data infrastructure with its creative capabilities.
■Professional background of Kusunoki Yuma (楠 勇真) Kusunoki Yuma (楠 勇真) graduated from the Faculty of Economics at the University of Tokyo and joined ラクスル in 2020. After gaining experience in strategy development and media planning in the mass advertising sector, he was appointed director and CRO of FUSION in November 2025.
■Background and future direction Since its founding in 2020, FUSION has grown by focusing on its creative capabilities and execution. Since joining the Novasell Group, it has advanced collaboration using the group's AI, data and marketing support infrastructure, promoting greater efficiency in creative production and advertising operations. The change in representative director is intended to strengthen the organizational structure for the next phase of growth through collaboration within the group.
■Overview and relationship FUSION is based in Minato-ku, Tokyo, while ノバセル株式会社 operates a business supporting marketing activities across the board. Through collaboration as part of the Novasell Group, the companies aim to promote an advertising model spanning television and digital media and increase production volumes and efficiency through the use of AI.