Effective 29 July 2026, executive officer Harada Yuta (原田佑太) will become representative director and president of 株式会社MAVEL, while Chiba Tomohiro (千葉知裕) will remain involved in management as a representative director as of the same date. An overview of the new structure and its future direction has been announced.
株式会社MAVEL, which operates a data- and AI-driven LTV marketing business, announced that its representative director and president would change effective 29 July 2026. Under the new structure, Harada Yuta (原田佑太) will become representative director and president, while Chiba Tomohiro (千葉知裕) will remain involved in management as a representative director.
The outline of the new management structure states that Harada Yuta (原田佑太) will become representative director and president, with the appointment and related changes announced as of the same date. At the same time, Chiba Tomohiro (千葉知裕) will retire as representative director as of that date while remaining involved in management as a representative director.
The company’s future direction will focus on LTV marketing that combines data and AI with human creativity, with an emphasis on delivering long-term value and building trust with clients and partner companies. A profile of Harada Yuta (原田佑太) was also provided, conveying the company’s intention to pursue business growth under a new structure centered on Harada Yuta (原田佑太).
The organizational changes accompanying this change in representative director and president, as well as the operation of the new structure, are described in detail in publicly released materials dated the same day.