Megmilk Snow Brand has relaunched Helve Lactic Acid Bacteria Yogurt, Drink Type nationwide. GABA has been newly added as a functional ingredient, supporting claims for reduced fatigue and promotion of relaxation.
Megmilk Snow Brand relaunched Helve Lactic Acid Bacteria Yogurt, Drink Type nationwide on 29 September. In addition to its existing benefits, the product now makes new claims relating to the reduction of temporary mental stress and fatigue and the promotion of a relaxed state.
The new product contains Helve lactic acid bacteria (L. helveticus SBT2171) and GABA as functional ingredients. Each bottle contains 1 billion Helve lactic acid bacteria and 100mg of GABA. The packaging is based on silver, red and dark navy, with the health claims presented as words.