Megmilk Snow Brand launched “Nature Megumi megumi Plain, Made from Peas,” a plant-based yogurt containing the Lactobacillus gasseri SP strain, nationwide. The product comes in a 400g package, was launched on 22 September 2026 and is priced at ¥280 excluding tax.
Megmilk Snow Brand announced that it would launch “Nature Megumi megumi Plain, Made from Peas” (400g) nationwide. The launch date is 22 September 2026, the suggested retail price is ¥280 excluding tax, the product must be refrigerated at 10°C or below, and its best-before period is 18 days unopened.
The product is a Foods with Function Claims product containing the Lactobacillus gasseri SP strain (L. gasseri SBT2055) as its functional ingredient, with a claim that it improves the gut environment. Its notification number is K492.
This plant-based yogurt is made with pea protein and has been formulated to retain its plant-based character while reducing the bitterness and astringency derived from peas.
The product is cholesterol-free and low-calorie, and is being rolled out against a backdrop of growth in the plant-based yogurt market, targeting a health-conscious product that is easy to incorporate into daily life.
Inquiries can be directed to the Megmilk Snow Brand Customer Center (0120-301-369); information about the website is also provided.