Apple has officially announced its September event, which is expected to center on the iPhone 18 Pro and its first foldable smartphone. Invitations have already been sent, and the event will be held at Apple Park, with new CEO John Ternus expected to make his first keynote appearance.
Apple has officially announced its September special event, with the invitation accompanied by the phrase “Surprise and Shine” and an image. The event will be held at Apple Park in Cupertino, California, and the keynote is expected to take place at the Steve Jobs Theater.
The new CEO, John Ternus, is scheduled to appear at a keynote for the first time, while Tim Cook is expected to become executive chairman. A presentation featuring video and introductions of new products are anticipated, and there is speculation that new Apple Watch models will be announced alongside the iPhone.
The expected release and pre-order dates have also emerged. The release is expected to fall on the Friday of the week after the keynote, with September 18 widely viewed as the likely date. Pre-orders are expected to begin on September 12.
This article covers the expected launch timing of the iPhone 18 Pro, iPhone 18 Pro Max, and the first foldable smartphone, as well as the event format and developments involving the new Apple Watch models.