The premiere of “New yet, familiar…” is scheduled on Sony’s official YouTube channel for 0:59 JST on Friday, 6 November 2026. The thumbnail shows the scheduled time in PST, along with the corresponding time in Japan.
A premiere of the new teaser video “New yet, familiar…” has been posted on Sony’s official YouTube channel, “Sony Corporation – Official.” The thumbnail displays “New yet, familiar… November 5th, 2026, 8:00AM PST.” The video description states, “November 5th, 2026, 8:00AM PST / November 6th, 2026, 1:00AM JST,” and says that the premiere is scheduled to start at 0:59 JST on Friday, 6 November 2026.
The same channel also announces that a premiere of “New yet, original…” is scheduled for 0:59 on the same date, while Sony’s North American division has announced a similar mysterious teaser. The teaser video from Sony Electronics North America is also reported to announce the same date and time.
The teaser’s silhouette appears to use a design similar to those seen previously, although the background color has been changed to a dark blue-green. The thumbnail includes text and date information in multiple languages. According to the official information, premieres of both “New yet, familiar…” and “New yet, original…” are scheduled for the same date and time in Japan.
Related links include the official YouTube video URL and information on the official North American channel. Attention is focused on the timing of future official announcements and the release of additional information.