Sony launches headphone teaser site in Japan, “The Future of That Day, at Your Ears.” An announcement is scheduled for 9:00 a.m. on Friday, 6 November 2026. Overseas, preparations are underway for the premiere of 2 videos, “New yet, original…” and “New yet, familiar…”

Sony has published a teaser site titled “In your ears, the future of that day.” on its headphone product information page, announcing the release time in Japan as 9:00 a.m. JST on Friday, 6 November 2026. The site is listed under the Product Information and Store categories, with related hashtags set for social media sharing.

Overseas, two premieres are scheduled on the Sony Official YouTube channel, starting at 12:59 a.m. JST on 6 November. One is displayed as “New yet, original…” and the other as “New yet, familiar…,” with the local release times also shown in their descriptions.

The official North American Sony Electronics channel has also already released the “New yet, Original” teaser video. Its description gives the release time as 8:00 a.m. PT on 5 November and 1:00 a.m. JST on 6 November. The difference in release dates and times means the overseas announcement is expected to come first, followed by the announcement in Japan at 9:00 a.m. JST on the same day.