AEON will launch fleece priced at ¥1,000 before tax, the first such launch in 25 years. Sales of its ¥1,000 denim are also strong, with stock shortages at some stores.
AEON, a major supermarket chain, announced that it will launch fleece priced at ¥1,000 before tax. The last launch at the same price was in 2001, making this the first such launch in approximately 25 years. The company also said it will incorporate production planning into slow periods and improve operating efficiency by advancing partial automation across its processes.
The ¥1,000 price of the fleece is attributed to partial automation of the manufacturing line and a review of the production system. The company said it will also pay close attention to inventory management depending on demand trends.
Meanwhile, AEON's ¥1,000 denim is selling well, and some stores have experienced low stock. The company appears to be expanding its lineup around convenience and low prices.
Going forward, attention will focus on continued monitoring of sales and inventory levels for the ¥1,000 fleece and denim, as well as demand trends.