Zensho Holdings expanded its share of the U.S. takeout sushi market to approximately 50% by bringing the market’s top 2 companies under its umbrella. It is also expanding its business in Europe and is considering entering the food-service market in the future.
Zensho Holdings is gaining momentum in the U.S. market, led by its takeout sushi business. The business operates stores inside supermarkets across the United States and is said to have captured approximately 50% of the market, strengthening the company’s position.
The company acquired the top 2 businesses in this field and brought them under its umbrella, increasing its market power through the transactions. The U.S. market has long been considered a difficult one for Japanese food-service companies, but the company is accelerating its growth with its takeout business at the core.
The company is also pursuing business expansion in the European market, and its policy suggests that it will strengthen its cross-regional operations going forward. Alongside its expansion in the U.S. market, it is also considering entering the food-service market as a whole.
These developments are positioned as part of Zensho Holdings’ growth strategy, and readers should watch the expanding scope of its overseas operations.