Zensho Holdings has acquired 2 companies in the U.S. takeout sushi business and is pursuing market expansion. Its share of the local market is expected to reach approximately 50%, with the store network reportedly growing to around 5,500 locations.
Nikkei Business reports that Zensho Holdings is expanding its business primarily through the U.S. takeout sushi business and is strengthening its market power through acquisitions. It is said to be building trust locally and advancing integration, strengthening its presence in a market regarded as a difficult one for Japanese food-service companies.
The company has acquired 2 companies in the U.S. takeout sushi business and is said to have promoted post-acquisition integration on the ground. The article emphasizes that the companies are being integrated through the hard work of local employees and the building of trust in the field.
Against a backdrop of market expansion, the company's share of the U.S. market is reportedly expected to reach approximately 50%. The number of stores is estimated to total around 5,500, strengthening its local presence.
The article characterizes Zensho's strategy as being built around “frontline-led integration and an operating structure encompassing procurement and logistics,” and says that its future development is attracting attention.