United Supermarket Holdings will launch a new rice cracker product, “Addictive Spiciness, Crisp Texture You’ll Crave: Spicy Fuusen (Unsorted),” under its private-label brand eatime. Made with rice from Inashiki, Ibaraki Prefecture, the dough is cracked and baked using a proprietary method, then infused with a sauce containing ichimi red pepper. The product is priced at ¥298 before tax for 90g.
United Supermarket Holdings announced that it will launch a new rice cracker product, “Addictive Spiciness, Crisp Texture You’ll Crave: Spicy Fuusen (Unsorted),” under its private-label brand eatime on 25 September. The selling price is ¥298 before tax, and the net weight is 90g. The product is a rice cracker sold by the company.
The product is made with rice from Inashiki, Ibaraki Prefecture. The dough is cracked and baked using a proprietary method developed by a long-established manufacturer, then infused with a spicy sauce containing ichimi red pepper. It is characterised by its light, crisp texture and lingering spiciness.
It is suitable not only as a snack but also as an accompaniment to drinks. It will be sold at Maruetsu, Kasumi, Inageya and Aeon Food Style stores, excluding some locations. It will also be available through Scan＆Go ignica's food delivery service, “Online Delivery.”
Details of the official launch date and service area will depend on future announcements, but the product has been announced for sale in stores and through online delivery as a new item under the brand.