Apple is reportedly planning to launch 3 new products bearing the Ultra name around the same time. iPhone Ultra and AirPods Ultra are expected to be announced and released in September, while information on MacBook Ultra spans a period through early 2027.
According to reports from overseas media, Apple is moving ahead with plans to expand its Ultra-branded product lineup to 3 products. iPhone Ultra and AirPods Ultra are expected to be announced and released in September, while the launch timing for MacBook Ultra is reportedly spread across a period extending into early 2027.
iPhone Ultra is reportedly expected by some sources to feature an approximately 7.7-inch inner display and an approximately 5.3-inch outer display. AirPods Ultra are expected to have a form similar to AirPods Pro 3 and to incorporate infrared cameras on both sides. MacBook Ultra may feature an OLED display and M5 Pro/M5 Max chips, as well as built-in 5G.
In terms of pricing and launch timing, iPhone Ultra's US starting price is estimated at approximately $1,999–$2,499, while the price in Japanese yen and conditions such as trade-in offers reportedly remain undecided. AirPods Ultra are expected to be affected by reviews in English-speaking markets, and the accuracy of Japanese-language Siri may influence the user experience in Japan. The timing for MacBook Ultra has not been finalized, and waiting until the information is more settled is considered appropriate.
The view presented is that readers should first check the trade-in value of their current iPhone when considering how to allocate their budget, then choose 1 product after reviewing the September announcements.