The company introduced a business model capable of providing a stable supply tailored to the needs of overseas investors, centered on the Jonan and Josai areas. Its strengths include integrated operations spanning land acquisition, development, management and sales.
明豊エンタープライズ's strength lies in its integrated structure covering land acquisition, development, rental management and sales, centered on the Jonan and Josai areas. Backed by a track record of purchasing land for more than 300 buildings, the company increases the value of whole-building income-producing residences through its local information-gathering capabilities and systematic approach.
For rental operations after completion, the company selects locations with strong demand, and properties frequently reach full occupancy within an average of 3.4 months. Meanwhile, invested capital can be recovered in a short cycle of approximately 12 to 18 months from development to sale, which is cited as an advantage over the longer timelines typical of condominium development for sale.
Sales to overseas investors are being strengthened. In 2023, the company held a seminar for wealthy Taiwanese investors, and in 2024 it established a local subsidiary in Taiwan to strengthen its local pipeline. It also held business meetings in Singapore in 2024 and is expanding sales channels in Asia. Some observers believe investment demand is increasing against the backdrop of the weak yen.