According to a survey by MONOGATARI CORPORATION, Hokkaido ranked first among domestic food-focused travel destinations, with 54.5% of respondents selecting it. The survey covered 1,005 men and women living in Japan.
MONOGATARI CORPORATION, which operates brands including Yakiniku King, published a report on domestic food-focused travel destinations. Hokkaido ranked first, with 54.5% of respondents identifying it as their preferred destination for food-focused travel. The survey was conducted online, with responses from 1,005 men and women living in Japan.
According to the survey, 74.8% of respondents had taken a domestic trip for food-related purposes, indicating that food is a factor in a certain proportion of domestic travel. In addition, 88.9% said they would like to take a food-focused trip to Hokkaido.
Seafood such as crab and miso ramen were cited as favorite foods in Hokkaido. Regarding the season, more than 60% of respondents identified winter as the peak period for visiting, indicating a preference for enjoying Hokkaido's food in winter.
The survey was conducted as the “2026 Survey Report on Domestic Travel Destinations for Food-Focused Trips,” and the results were published by the company as a news item.