エステールホールディングス has launched “A Delicious Journey Through Japan,” a new initiative from its food select shop Kototoya. The first edition brings together 24 sweet and savory products from 14 prefectures across Hokkaido, Tohoku and Kanto, offering customers the chance to discover new tastes as if travelling around Japan.
Kototoya has launched its new initiative, “A Delicious Journey Through Japan.” The initiative aims to introduce customers to “deliciousness they have never known” through sweets popular in communities across Japan and distinctive local products.
For the first edition, 24 products, focusing mainly on sweet and savory items, have been selected from 14 prefectures across Hokkaido, Tohoku and Kanto. The lineup is designed to let customers enjoy the tastes of places they have not yet discovered, as if travelling.
The online store features 8 products from 6 prefectures among those included in the first edition, while all 24 products are scheduled to be available in stores. Customers can look for flavors from across Japan using the shop signs and banners as landmarks.
The initiative is led by “Kototoya,” operated by エステールホールディングス, and is scheduled to continue with different regions in the future.