Apple Closes at $324.96 as Ternus-Led Era Begins After CEO Change – Impact of 9 September iPhone Event on AAPL

Apple shares closed at $324.96 on 2 September, little changed from the previous day. It was the second trading day since John Ternus (ジョン・ターナス) formally became CEO, and attention is building ahead of the iPhone launch event scheduled for 9 September. The stock is trading 6% below its 52-week high of $344.57, while the company’s market capitalization is estimated at approximately $4.74 trillion.

The compensation package for Ternus, who formally took office on 1 September, consists of a $3 million base salary and $55 million in target stock compensation for fiscal 2027, for a total of $58 million. 75% of the compensation is performance-based, with shareholder returns evaluated against relative TSR. The package is expected to be smaller than Cook’s time-based stock awards, and the board’s intent is understood to signal an emphasis on performance-linked compensation.

The 9 September event is expected to feature the iPhone 18 Pro series and the foldable iPhone Ultra. The device is reportedly designed to open and close, with an outer display measuring approximately 5.4–5.5 inches and an inner display measuring approximately 7.7–7.8 inches. The expected price range is approximately $1,800–$2,500, with many observers expecting the base model to be priced at around $2,000. The specifications have not been officially confirmed and remain uncertain, while there is also information that the launch will be presented in a prerecorded format.

In broader market developments, the S&P 500 declined under pressure from bond selling, the yield on 10-year U.S. Treasuries was 4.77%, and technology stocks were reportedly trending lower. The 5 September employment report and the 9 September device launch could affect the stock’s valuation multiple and prospects for margin expansion.