US IT giant Apple has changed its CEO from Tim Cook to John Ternus, while Tim Cook has changed from CEO to chair. With Apple facing criticism over its lag in generative AI, a new product announcement event is scheduled for 10 June Japan time.
Apple has changed its CEO from Tim Cook to John Ternus, while Tim Cook has changed from CEO to chair. As Apple faces criticism over delays in developing generative AI, Ternus is set to make his first public appearance as CEO.
Since joining Apple in 2001, Ternus has worked on the development of the iPad and iPC. In recent years, he has overseen development across the company's product lineup, including smartphones. Attention is focused on how he will advance Apple's AI efforts in light of his experience to date.
US media have reported that Apple is lagging in generative AI and is using Google's "Gemini."
Under the new leadership, Ternus is scheduled to make his first public appearance at a new product announcement event on the 9th, or the 10th Japan time, focusing attention on the company's technology strategy going forward.