KEY COFFEE is reported to be planning to promote the Italian coffee brand illy using Japanese-style hand-drip brewing. The initiative is expected to raise awareness in the Japanese market.
The article reports that KEY COFFEE is promoting illy in the Japanese market using Japanese-style hand-drip brewing.
illy is a coffee brand originating in Italy, and the Japanese-style brewing method is said to be used as a promotional approach for the Japanese market against the backdrop of Italy's coffee culture. The article contains no confirmed details on the name or timing of a specific campaign.