[Exhibiting at SCAJ2026] Italian heritage espresso brand “illy” served as hand-drip coffee: KEY COFFEE proposes a “new illy experience”

KEY COFFEE will exhibit at SCAJ2026 and offer visitors a hand-drip experience using illy, Italy's long-established espresso brand. The event will be held in the South Exhibition Halls of Tokyo Big Sight from 14 to 16 October 2026.

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The story

KEY COFFEE will exhibit at SCAJ2026, organised by the Specialty Coffee Association of Japan. The purpose of the exhibition is to offer visitors a new hand-drip experience using illy.

The venue is the South Exhibition Halls of Tokyo Big Sight, with the exhibit located in Booth 2202 in South Halls 1-2. The 3-day event will run from Wednesday, 14 October to Friday, 16 October 2026, from 10:00 to 17:00, closing at 16:00 on the final day.

The organiser is the Specialty Coffee Association of Japan. Admission is ¥2,000 with advance registration, ¥3,000 at the door and free for visitors bringing an invitation. An event overview has been published together with information on the official website.

At a glance

EventExhibiting at SCAJ2026 and offering an illy hand-drip experience

VenueTokyo Big Sight, South Halls 1-2 (Booth 2202)

DatesSouth Halls 1-2: 14-16 October, 10:00-17:00 (until 16:00 on the final day)

OperationsOrganised by the Specialty Coffee Association of Japan; exhibit: illy experience

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