株式会社クロス・マーケティング will hold the Advertising Effectiveness Measurement in Practice course online on 18 November, providing a practical explanation of how to design and analyze advertising effectiveness measurement that works. The content will be available for viewing from 18 to 21 November.
Rather than focusing on theoretical skill development in advertising effectiveness measurement, the seminar organizes practical perspectives that can be applied in day-to-day work and explains approaches to resolving areas of uncertainty.
The speaker is Kurasawa Naohiro (倉澤尚宏), General Manager of the RS Division at 株式会社クロス・マーケティング.
The lecture program first organizes practical challenges and their causes, then covers 5 key points for designing useful surveys and setting media-specific KPIs. It goes on to provide details on useful analytical methods, including funnel analysis, points to consider regarding causal relationships, advertising effectiveness measurement across multiple media, and methods for comparing media performance.
The speaker profile introduces Kurasawa Naohiro (倉澤尚宏), General Manager of the RS Division at 株式会社クロス・マーケティング, and notes more than 30 years of research experience, including experience in advertising effectiveness measurement.
Participation is free and requires advance registration. As the event is held online, there is no capacity limit. The viewing URL will be provided after registration, and participants from companies in the same industry may be asked not to attend.
The event begins at 12:00 on 18 November 2026 and can be attended at any time during the availability period, through 12:00 on 21 November 2026. Information on the personal information handling policy and the contact desk is also provided.