An online course on using U&A research will be held on 17 November, explaining key points in research design and analysis and offering an opportunity to learn how to use data to determine the next step.
The seminar will be held online from 12:00 on 17 November 2026 to 12:00 on 20 November 2026. It is available by advance registration and is free of charge. There is no specific capacity limit because it is held online, and the registration deadline is 10:00 on the day of the event.
The course covers perspectives and methods for using U&A research data to guide the next step rather than merely visualize it. It will explain how to apply category and market analysis to target selection and product development, as well as methods for understanding consumers' true views, with case studies.
The instructor is Ikeda Mayuko (池田真佑子) of the Research Solutions Division at 株式会社クロス・マーケティング. She is introduced as having broad research experience, including quantitative, qualitative and international research, since joining the company in 2019.
The event will be delivered by video. Details including the viewing URL will be sent after registration, and the course will be taken online.