TBS Television, Nippon Television and Fuji Television announced that they will establish a new company, Ad Reach MAX, to integrate the operation and sales of television commercials. The new company is scheduled to begin operations in February 2027 and will be responsible for planning and operating the Ad Reach MAX platform.
TBS Television, Nippon Television and Fuji Television announced that they will establish a new company, 株式会社アドリーチマックス, to integrate the operation and trading of television commercials. The new company will be established with capital contributions from the 3 companies.
The new company will be responsible for planning and operating the Ad Reach MAX platform, a television advertising trading infrastructure developed by Nippon Television, and plans to integrate the planning, sales and effectiveness measurement of advertising. The platform is expected to incorporate metrics more commonly used in digital advertising, such as impressions and reach, increasing sponsors’ flexibility in placing advertisements.
The new business is scheduled to begin in February 2027, with the new company planning to integrate advertising operations around this platform.